Technical Knowledge Base

Performance & Tracking Insights

Actionable guides on server-side tracking, Google Ads value bidding, Meta Conversions API, and unit economics.

SERVER-SIDE TRACKING•7 min read

Why Browser Pixels Fail in 2026: The Complete Guide to Server-Side GTM & Meta CAPI

With Safari Intelligent Tracking Prevention (ITP), Brave shields, and ad-blockers executing on over 30% of desktop browsers, traditional JavaScript pixel tags lose critical conversion data. Here is the architectural blueprint for first-party sGTM setups.

Key takeaway: First-party subdomains (e.g. data.yourstore.com) set HTTP-only cookies that survive browser storage clearance and restore 9.0+ Meta Event Match Quality.

By Tauhid, Tracking SpecialistTest Your Site Tracking Health

PAID ADVERTISING•5 min read

How to Calculate True Break-Even ROAS Before Scaling Google & Meta Ad Spend

Most media buyers scale ad budget based on revenue alone, only to discover their bank balance is shrinking. Learn how to factor COGS, merchant payment processing (2.9% + 30¢), fulfillment, and return reserves into your target bidding parameters.

Formula: Break-Even ROAS = Selling Price ÷ [Selling Price - (COGS + Shipping + Payment Fees + Variable Costs)].

By Tauhid, Performance SpecialistRun Free Ad Profit Calculator