Analytics & Governance
GA4 & Measurement Architecture
Transform Google Analytics 4 into a clean decision-making platform. We configure end-to-end dataLayer instrumentation, cross-domain tracking, and Consent Mode v2 governance.
Core GA4 Implementations
- Full e-commerce funnel tracking (view_item_list, view_item, select_item, add_to_cart, begin_checkout, purchase).
- Cross-domain linking between main store and external checkout/payment gateways.
- Custom dimensions, metrics, and user properties for granular audience segmentation.
- Exclusion of payment gateway referral traffic (PayPal, Stripe, Klarna self-referral fix).
Consent Mode v2 & Privacy
- Google Consent Mode v2 (ad_storage, analytics_storage, ad_user_data, ad_personalization).
- Integration with major CMP platforms (Cookiebot, OneTrust, Complianz, custom banners).
- Advanced Consent Mode modeling enabling Google AI to recover unconsented traffic trends.
Need clean, reliable attribution in GA4?
Book a consultation with Tauhid to review your measurement schema.